Search Engine Advertising
Secure your position at the top by advertising on search engines and millions of relevant sites in order to be seen by your ideal customers.
We’d all like to believe that all it takes to be #1 is a big heart and good intentions… but sometimes it’s necessary to pay your way to the top – for the sake of time efficiency, at least!
Paid search is a great way to attract new customers, boost search engine presence, and support other marketing campaigns.
Search Engine Advertising uses a variety of paid search techniques to get more traffic to your ads or website. These include:
- Google Adwords: Bidding on keywords so your advertisements will be shown on Google’s search results
- Search Advertising: Placing online advertisements on web pages that show results from search engine queries
- Google Display Network: Advertising your brand on Google’s vast network of websites and apps that are relevant to your message and target audience
Social Media Advertising
Increase your brand awareness by reaching your target audience on the most popular social media networks.
While organic social media growth is imperative, it’s also important to invest in marketing your brand to people who are your potential audience. Paid social campaigns are a great way to reach unaware audiences and get more awareness by targeting the right people.
- Facebook Advertising: Target the right audiences using the right behaviors and interests
- Instagram Advertising: Target people who like similar pages and interests
- LinkedIn Advertising: Reach professionals who are more likely to engage with your advertisement
Social media advertisement, by definition, have limited space to relay the information you want your audience to know. Dedicate a landing page to direct them to a more complete picture of your brand, product and service.
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