The digital development is like a swelled up hard-hitting wave that has hit many areas of businesses. Tourism business is one of the businesses that has been affected by it the most. The usage of digital marketing is the most widespread and rapid in tours and travels businesses. There are reasons behind this upsurge of digital marketing in this particular arena — in a highly competitive market, to make a lasting impression, it is important that you use tools like digital marketing to make a lasting impression.
The shift from marketing to digital marketing
The tourism industry is not anymore limited to fliers and posters like the old days. Different kinds of businesses have been established based on the types of marketing used by different companies in the tours and travels businesses. The good old photos never lost their charm – only instead of on fliers, these days they appear on computer screens. You can send users these images of ludicrous locations via email or via different pop-up ads. There are thousands of ways one can use digital marketing to boost the success of tours and travels business.
At first, it is important to acknowledge the importance of keeping up with the changes that came with the digital age and then it is required to develop a clear understanding of the way digital marketing works. During the course of this article, we will be discussing different ways to achieve success using digital marketing in your tours and travels business.
Using photos as a mean of marketing
This is perhaps the only mean of marketing that has retained its position in the marketing of tourism businesses. Once upon a time photos on flyers and posters were an easy mean of marketing. In the digital age, photos have not lost their importance; they are lighter than videos and more convenient to send to a high number of persons.
Photos have always been one of the most effective means of marketing. They provide a strong visual experience to the viewer. A photograph is capable of capturing the very essence of a place, if taken by an experienced professional photographer.
Sending photos to your prospective customers is literally giving them a glimpse of the place they are going to go to. Be it a sunset on a beach or a sunrise over a mountain, a good photo goes a long way when it comes to grabbing the customer’s attention.
Videos happen to be something limited only to the digital age and something that could not have possibly been used as a mean of advertising back in the 80’s. Videos are more powerful mediums compared to photos because, in a video, you can acquaint an unventured venue much better than a photograph. A photograph might be a powerful way to paint an instant idea of the place in the viewer’s mind but a video can provide information and detail and better feel of the place compared to a photograph.
You might get lesser views on videos as they require more data to view but the ones you get will be genuinely interested in the place and might end up buying your package, should you propose a compelling offer by the mean of your video.
To create a good video you must hire a good videographer who is talented at both capturing and editing videos. You must keep in mind that there must be some offers that are communicated by the means of the video. The venue must be well portrayed — if it is the high mountains, you must have proper video and befitting soundtrack to make your video more visually appealing.
Different Ways Of Marketing
If digital marketing is the way you choose, you must know that there are many ways you can opt to send your contents to potential customers. You can use social media marketing to reach thousands of customers. Reaching customers using their emails or SMS marketing is not bad ideas either. Blogging is an equally effective method to reach the targeted customers.
The first challenge for most who have just touched the water of digital marketing is definitely to find out a mode of marketing that suits their company the most. In order to do so, one must first develop a clear understanding of each and every way of marketing.
Social Media Marketing
Social media is one of the most powerful tools of the digital world. It is a tool of immense possibilities that can be used to influence the human mind to a great extent. By using social media, you can reach exactly the kind of customers that you want to reach. If you dig a little deep into social media marketing and hire social media marketing experts you will get to know how to gain a larger audience in a little amount of time. With a large number of followers, you will get more eyes on your contents which in the end might contribute to a large number of customers.
Marketing by the means of email
Email marketing is another very powerful mode of marketing that can be used by you if you own a tour and travel business. You can hire big data researcher or hire a company to get their collection of profiles to reach out to thousands of potential customers who are avid travelers.
When it comes to email marketing, you have the power to directly reach out to many customers unlike in social media marketing where not all of your followers will view your content. Because email is a much direct mean of communication, you must make your offer absolutely compelling so that even if the person on the receiving end does not click on your offer, he does not opt out of your mailing list.
Articles and blogs
Keyword rich articles or blogs will attract a lot of viewers online if you write compelling articles about beautiful destinations on your blog. It will be wise to stay put from writing directly promotional contents and be a little more subtle on your advertising.
GUEST AUTHOR: ASHLY JACOB
Ashly is a creative writer in www.holidayfactors.com, a leading online holiday marketplace in Dubai, UAE